How to Write an About Page that Converts Visitors into Buyers

A rushed bio you threw together when you started your business—and it’s missing 4–6 of the 7 vital copy elements you need that turn visitors into buyers.

A list of qualifications that looks professional but doesn’t really connect with your dream clients or buyers on a personal level.

A messy mix of background and story that you’ve rewritten over and over, but it still doesn’t feel right.

A blank screen you’ve stared at for hours, trying to find the right words, only to end up with something that sounds boring, awkward, or flat.

Enter your bullet points here..

Your About Page becomes your secret salesperson… working behind the scenes to introduce visitors to your business and bring in sales just as effectively as your homepage.

Instead of feeling like a one-paragraph biography, your About Page instantly connects with your ideal clients or customers, making them excited to work with you instead of looking somewhere else!

Your About Page has positioned you as the expert while telling your story in a way that feels natural—showing your audience how much you care and that you have a product or service that can help them.

I help value-driven female business owners like you craft high-converting copy that attracts premium clients and customers so that you can grow your business from 6 to 7 figures.

Over the years, I’ve seen too many About Pages thrown together as an afterthought, leaving potential clients confused, disconnected, or moving on to the next option.

That’s why I created this simple, step-by-step workshop: to show you exactly how to transform your About Page into a strategic sales tool that works for you around the clock.

No fluff. No guesswork.

Just a clear, proven framework to help you attract and convert more premium clients and customers—without sounding salesy or scripted.

If you're wondering whether a $24 workshop can really make a difference, what you’re really saying is: “I’m not sure this page matters that much.”

But your About Page is the second most-visited page on your site—and if it's not building trust, it's costing you.

Or, as I like to say... It’s silently working against you.

This workshop makes that fix simple, fast, and strategic—so your message finally connects and converts.

Where could your business be 30 days from now if your About Page actually did its job?

Let’s make that happen—together.

-Gina, your go-to Conversion Copywriter

A proven 7-part About Page framework that so that you build trust, connect with your ideal clients or customers, and makes them say, “This is exactly who I need” or "exactly what I want!"

3 High-converting headline templates that stop the scroll, grab attention, and make people want to keep reading.

The smart way to show your credibility without oversharing, overexplaining, or sounding like everyone else in your space.

How to clearly shift your messaging so that you talk about your audience’s pain points and goals in a way that makes them feel seen—and ready to work with you.

How to naturally shift from story to sale so your About Page leads people straight to your offer—without feeling pushy or salesy.

Real before-and-after case studies that reveal how small changes can turn a “meh” About Page into one that actually converts.

Enter your bullet points here..

How long is the workshop?
The core workshop training is just 47 minutes—short enough to watch on your lunch break, clear enough to take action immediately.

You’ll walk away with your About Page outlined by the time you finish watching—and with the included prompts and examples, most people have their page polished and ready to publish that same day.
I'm not a great writer, will this work for me?
Absolutely! You don’t need to be a great writer to make an About Page that works. This workshop gives you a simple, step-by-step plan and easy-to-follow examples. You’ll walk away with clear, confident words that sound like you—without feeling stuck or stressed.
I already have an About Page, do I really need this?
Yes! Most About Pages don’t do what they should. If your About Page isn’t bringing in leads, building trust, and showing you as the expert, then it needs a refresh. This workshop will show you how to turn your About Page into a tool that sells for you—not just a boring bio.
I don't have time to rewrite my About Page, will this take a lot of work?
No! This workshop is made to save you time. You’ll get a clear structure and proven plan so you don’t have to spend hours trying to figure out what to write. In just a short time, you’ll have an About Page that connects with your audience and works for you 24/7.
What if I don't have a compelling story to tell?
Everyone has a story—including you! You don’t need a big, dramatic story to connect with your audience. In this workshop, I’ll show you how to share your story in a way that feels real and makes people trust you—even if you think your story is “boring.”
How is this different from free resources I can find online?
There’s a lot of basic advice out there, but most of it isn’t enough to help you write an About Page that sells. This workshop cuts through the fluff and gives you a clear, proven strategy backed by real examples and expert tips. You’ll get everything you need to write an About Page that actually works.
I’m an author—will this workshop work for me?
Yes! Whether you write nonfiction, fiction, or memoir, this workshop is designed to help you craft a powerful About Page that connects with readers and encourages them to buy your book. Plus, when you grab the workshop, you’ll get a bonus Author Addendum PDF with examples tailored specifically for authors—so you can confidently apply what you learn to your About Page.

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Special Offer

[HIGHLY RECOMMENDED] Important: If you want to save time and make writing easier, get the About Page Wireframe Template + Your Ultimate Copywriting Word Bank.

With this upgrade, you’ll get a clear wireframe that shows you exactly how to organize your About Page—you'll know where to put each copy element and in what order. You’ll also get a word bank full of powerful words and phrases that create interest and excitement. No more staring at a blank screen or struggling to find the right words. Just follow the template, add your copy to your webpage, and use the word bank to make every sentence pop.

If you want to write your About Page faster, easier, and more effectively, this is a must-have! [$17]

Add to cart$17.00

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