How to Write an About Page that Converts Visitors into Buyers

You know your story matters, but you don’t know how to tell it—should you start with your background? Your experience? A personal story? It feels confusing.

Your About Page feels messy—you’ve written it, rewritten it, and tweaked it again… but it still doesn’t feel right, and you don’t know why.

You’ve stared at a blank screen for hours, trying to find the right words, but it just sounds so boring or awkward.

You feel weird writing about yourself—you don’t want to sound like you’re bragging, but you also don’t want to downplay what you do.

You keep hearing that your About Page should “sell” your offer or services, but you don’t know how to make that happen without sounding pushy or fake.

Enter your bullet points here..

Became your secret salesperson… working behind the scenes to introduce visitors to your business and bring in sales just as effectively as your homepage.

Instead of feeling like a one-paragraph autobiography, your About Page would instantly connect with your ideal clients, making them excited to work with you instead of looking somewhere else!

Positioned you as the expert while telling your story in a way that feels natural—showing your audience how much you care and that you’re the one who can help them.

I help value-driven female business owners like you craft high-converting copy that attracts premium clients, so you can grow your business from 6 to 7-figures.

Before I learned how to write high-converting copy, I was a business owner just like you—staring at a blank screen, thinking, “What should I write on my About Page?” I tried looking at other websites, but nothing seemed to help. I knew my About Page was prime real estate, but I had no idea how to use it to connect with my audience and stand out from everyone else.

That’s when I decided to learn how to write copy that sells. Now, as a Conversion Copywriter who’s helped many business owners craft About Pages that work, I’ve created a proven framework to make writing your About Page easy and effective.

And I’m here to show you exactly how to do it…

"I recently had the pleasure of attending Gina’s 'How to Write Your About Page' workshop, and it was so eye-opening! The workshop brilliantly highlighted a key insight that shifted my entire approach: your About Page isn’t just about you; it’s about your ideal client and how your unique experiences can serve them. This understanding transformed my perspective, making me realize that I needed my page to be more than just informative—it needed to be compelling conversion copy wrapped in a story format.

I highly recommend this workshop to anyone looking to elevate their presence and engage their audience more effectively."

- Kathy Schneider, Systems Expert and Productivity Strategist

"Before taking the workshop my page was pretty much all about me…. Yikes! I learned that was so far from what it should’ve been. After attending the class, I felt so much clarity on what it should be and how to really connect with my target audience and show that I am the right person for them to work with. I really recommend working with Gina in whatever capacity you are able. She truly brings your vision to life and has a way of transforming your words to really resonate with your ideal client."

Becca Boeving, Pelvic Rehab Coach at Pelvic Floor Momma

A simple framework for writing an About Page that builds trust, connects with your ideal clients and customers, and makes them want to work with you.

Easy-to-use headline templates to help you write an eye-catching opening that grabs attention and keeps readers interested.

How to share your story in a way that feels real and connects with your audience—without oversharing or making it all about you.

Tips to show that you’re the expert so people trust you and see you as the best person to help them.

How to talk about your audience’s problems and dreams so they feel understood and excited to work with you.

The right way to move from telling your story to selling your offer so your About Page feels natural and not pushy.

Four must-know copywriting tips to make your About Page stand out and speak directly to your audience.

How to lay out your About Page so it’s easy to read and keeps people scrolling to the very end.

Before and After Case Studies that show how small changes can turn a boring About Page into one that sells—so you can see exactly what works and why.

Enter your bullet points here..

I already have an About Page, do I really need this?
Yes! Most About Pages don’t do what they should. If your About Page isn’t bringing in leads, building trust, and showing you as the expert, then it needs a refresh. This workshop will show you how to turn your About Page into a tool that sells for you—not just a boring bio.
I'm not a great writer, will this work for me?
Absolutely! You don’t need to be a great writer to make an About Page that works. This workshop gives you a simple, step-by-step plan and easy-to-follow examples. You’ll walk away with clear, confident words that sound like you—without feeling stuck or stressed.
I don't have time to rewrite my About Page, will this take a lot of work?
No! This workshop is made to save you time. You’ll get a clear structure and proven plan so you don’t have to spend hours trying to figure out what to write. In just a short time, you’ll have an About Page that connects with your audience and works for you 24/7.
What if I don't have a compelling story to tell?
Everyone has a story—including you! You don’t need a big, dramatic story to connect with your audience. In this workshop, I’ll show you how to share your story in a way that feels real and makes people trust you—even if you think your story is “boring.”
How is this different from free resources I can find online?
There’s a lot of basic advice out there, but most of it isn’t enough to help you write an About Page that sells. This workshop cuts through the fluff and gives you a clear, proven strategy backed by real examples and expert tips. You’ll get everything you need to write an About Page that actually works.

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Special Offer

[HIGHLY RECOMMENDED] Important: If you want to save time and make writing easier, get the About Page Wireframe Template + Your Ultimate Copywriting Word Bank.

With this upgrade, you’ll get a clear wireframe that shows you exactly how to organize your About Page. You’ll also get a word bank full of powerful words and phrases that create interest and excitement. No more staring at a blank screen or struggling to find the right words. Just follow the guide, fill in your copy, and use the word bank to make every sentence pop.

If you want to write your About Page faster, easier, and more effectively, this is a must-have! [$17]

Add to cart$17.00

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